ANALISIS PENGAMBILAN KEPUTUSAN MAHASISWA DALAM MEMILIH PROGRAM STUDI S-1 MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KRISTEN INDONESIA

Abstract

This study aims to determine the factors that influence students in making their own decisions or being influenced by others in choosing the S1-Management FEB UKI study program. The sample in this study found 100 undergraduate-Management students, where the data analysis used Logistic Regression using a dummy dependent variable (own choice or influenced by others). The results of this study were that most of the respondents were female (71.0%), came from public high schools (61.0%), the respondents' parents worked as entrepreneurs (35.0%), the 2020/2021 class (23.0%), live at parents' house (49.0%), and choose to enter S1 Management study program FEB UKI (69.0%). Products, costs, processes and significant influence on their own decision making or being influenced by others in choosing the S-1 Management Study Program FEB UKI with a value of Sig. < 0.05. Promotion and physical evidence have no effect on their own decision making or are influenced by others in choosing the S-1 Management Study Program FEB UKI which is indicated by the value of Sig. > 0.05.